Juicy Couture History and Information

The entire Juicy Couture phenomenon started in 1996 with just a pair of scissors, a bag of T-shirts and two hundred dollars between co-designers Pamela Skaist Levy and Gela Taylor. The original idea was to make sexy basics for their friends, but they soon realized how contagious their designs were. Now Juicy Couture is among one of the top designer fashion brands available today. Liz Claiborne Inc. realized the potential of Juicy fever and purchased one hundred percent of Juicy Couture. Ironically the same day that Liz Claiborne bought Juicy Couture, “Vogue” magazine declared Juicy Couture may just be the “Future of Fashion.”

Juicy Couture HistoryThe wonderful thing about Liz Claiborne is that it still allows the two Juicy ladies to be in one hundred percent control of the design concepts. “It’s the best feeling to have the financial freedom and the uninhibited creative control all at once,” states Pamela Skaist Levy. Liz Claiborne completely backs up the Juicy Couture product line and the two ladies of Juicy Couture. This allows them to go leaps and bounds over what they did in the past, thus allowing them to create one of a kind designs.

Before Juicy Couture came about, the two ladies who met in 1994 started a maternity jeans line called Travis Jeans. They would later change the name to Juicy Couture in 1996. The reason they went outside the realm of jeans was because both Pamela and Gela could never find the girly, sexy, and flattering basics they both craved. Thus came the introduction of Juicy´s main designs. Pamela already had a strong background in fashion from having studied at the Fashion Institute of Design and Merchandising. Gela was actually an actress who had held roles in numerous films and television shows. The thing they shared though was a creative mind for sexy fashions.

Over the years, both the Juicy ladies would slowly introduce new merchandise to their lineup. In 1999, they introduced jeans to their product line called Juicy Jeans. In 2001, they revolutionized the fashion world with the introduction of the sexy tracksuit that many girls still wear today. The natural progression of P&G and the Juicy Couture line has made them and the company among one of the most recognizable today. Many people consider Juicy Couture a cult revolution with mothers, grandmothers and daughter wearing this brand of clothing. They now create apparel for men as well. Juicy Couture is a top fashion name and they are still growing!

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13 Comments

  1. faryde on 28.08.2008 at 17:21 (Reply)

    I think… that juicy couture is the best sexy glamour I want to be an ecxellent designer like us!!! YOU ARE THE BEST YOUR CLOTHES YOUR BAGS ETC ARE SO SEXY….ARE THE BEST YoU are the best of the world
    p:d : I love JUiCy CoUtuR3 96

  2. maddison on 14.04.2009 at 15:04 (Reply)

    I love juicy couture… i hope this info is correct …!!!
    cause i have to do a report on it!

    1. Jackie on 09.09.2009 at 17:36 (Reply)

      same here !!! what sites did you usee ??

  3. stephanie gonzalez on 16.04.2009 at 07:25 (Reply)

    Juicy couture iss soo cool ii have all about juicy couture
    juicy rocks !!!!!!!!!!!!!!!!!!! :) :):):):):)

    1. ??????????!!! on 21.04.2009 at 12:09 (Reply)

      COOL

  4. emily on 21.04.2009 at 12:05 (Reply)

    juicy is a great store for girl

  5. emily on 21.04.2009 at 12:06 (Reply)

    juicy is not so awesome for boys!!!!!!!!!!!!!!

  6. Aimee on 30.04.2009 at 09:25 (Reply)

    I <3 juicy couture i nearly all the clothes, jelwery etc etc im a rich bitch and i love it ;) :) xx

  7. jojo on 04.05.2009 at 14:23 (Reply)

    omg juicy is the best company eva and i hope this is right info. i showed my teach!!!!!!!!!

  8. jojo on 04.05.2009 at 14:23 (Reply)

    i heart juicy!!!!!!!!!!!!

  9. Abby on 27.10.2009 at 10:49 (Reply)

    OMG I LOVE JUICY TO DEATH!!!!!!!!!!!!!!!!!!!!!!! <3333333333333
    KEEP ROCKEN MY SOCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  10. veronica on 08.02.2010 at 07:59 (Reply)

    I LOVE JUICY. ITS AWESOME!!! I LOVE IT I WEAR ALLLLL THE TIMEEEE, ALLLL MY CLOTHES ARE FROM THERE, SERIOUSLY!!!!! WHOOOOOO GOOOOO JUICY, i LOVE ALL THE SLOGANS:
    For Nice Girls Who Like Stuff”, “Eat Candy”, “Smells Like Couture”, “Be Juicy”, “Cupid Couture”, “Viva la Juicy”, “Juicy is Forever”, “Her Royal Juicyness”, “Wake Up And Smell the Couture”, “Go Couture Yourself”, “Cupcake Couture”,”Juicy, Love to Love”, “Bundle Up, Wear Juicy”, “The Joy Only Bling Can Bring”, “Peace, Love, and Juicy”, “Let Them Eat Couture”, “Have a Juicy Day”, “Some Girls Have All the Juicy”, “Blame It On Juicy”, “Dude, Where’s My Couture?”, “Choose Juicy”,”My dogs better than your dog” “Queen of Couture”, “Prep It Up Juicy Couture”, “Couture is Here”, “Kiss My Couture”, “I just want Couture”, “Crimes of Couture,” “Tastes Like Couture”, “It’s Exhausting Being This Juicy” and “Will Work for Juicy” ” Juicy is the life!”
    WWWWOOOOOOWW!!!

  11. doraaa on 11.05.2010 at 10:51 (Reply)

    juicyy is the bestttttttttttttttt i love it so muchh

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